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The Conversation Manager

The Conversation Manager
  • #: 103528
  • Price: $15.99 In Apple Store
  • Category: Books
  • Updated: 2011-01-12
  • Current Version: 1.2
  • 1.2 (iOS 4.0 Tested)
  • Size: 340.00 MB
  • Language: English
  • Seller: Uitgeverij Lannoo
  • Requirements: Compatible with iPad. Requires iOS 3.2 or later
  • © Steven Van Belleghem & Lannoo Publishers NV, Tielt (Belgium), 2010
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Description

The Conversation Manager is a practical, well founded and well researched book which accurately reflects today's marketing realities. The book is already a bestseller in Belgium and the Netherlands.

The Conversation Manager is now available as an app in a special multimedia edition exclusively created for iPad including video clips, slideshows, visual presentations, web links and interaction. This app also includes exclusive short video clips that feature the author Steven Van Belleghem providing chapter summaries so that you can get the key ideas and insights of each chapter in a matter of minutes.

More about The Conversation Manager:

In recent years the internet has developed from a static into a social platform. This evolution has had a major impact on the ways in which consumers seek information, communicate and take purchasing decisions. Traditional advertising no longer works. Advertisers need to change their day-to-day working methods.

This book offers a solution to meet this challenge: a change trajectory from advertiser to Conversation Manager. The Conversation Manager has a fresh vision on the best way for brands to approach and collaborate successfully with today's consumer. Conversing with consumers is the key. Listening to and conversing with consumers are necessary skills if you want to become a Conversation Manager. This is illustrated with striking examples.

The book also offers useful practical tools to start your change process within 48 hours. You will find concrete tips to move your business strategy towards conversation management and dozens of online tools to help you in your new job as Conversation Manager.

Seth Godin (Bestselling author of Linchpin and Meatball Sundae): "This is the new conventional wisdom. Use it or lose."

Ed Keller (CEO of the Keller Fay Group, Former President of the Word of Mouth Marketing Association): “Today marketers increasingly recognize the importance of consumer conversation in driving growth. The new challenge is how to harness this force. Steven Van Belleghem spells out clearly the new rules of engagement for marketers and a road for success. The Conversation Manager will change the way you do business.”

What's New in Version 1.2

A full NEW chapter was added : The personality of the Conversation Manager

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The information may be outdated (2011-04-12 07:18:10). For actual information go to iTunes

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